Nearly Half Of The Oceanfront Condos Sold At The Essex & Sussex In Spring

  • CONTACT: Joel G. Cahn or George M. Cahn
  • Cahn Communications
  • (201) 996-9222
  • 17 August 2003

LONG BRANCH, N.J.— One of the most recognizable names in the health club industry is coming to Long Branch, N.J. as operators of Gold's Gym have signed a lease for a new state-of-the-art facility at Pier Village, the mixed-use community under development here along the revitalized oceanfront.

The new two-story health club will occupy 15,000 square feet of space at Pier Village, reports Applied Development Company, which is developing the community's 420 luxury residential residences and 100,000 square feet of retail space.

Construction is already underway on the new facility, which is expected to grand open early next spring.

"We're delighted to add Gold's Gym to Pier Village's growing list of exciting retailers," notes Greg Russo, an Applied Vice President. "We believe a high-end health club is a natural fit for the type of vibrant lifestyle we're creating here."
The new Gold's Gym will be the third facility in Monmouth County opened and operated by Mark and Karen Steinfield, joining gyms in Howell and Point Pleasant Beach.

"We're excited to be a part of this great new beachfront community which is at the heart of the area’Äôs revitalization," notes Mr. Steinfield, who enjoyed a stint as president of one of the largest fitness-consulting firms in the industry before returning to operate Gold's gyms.

"This health club will be designed to match Pier Village's upscale nature and will reflect the community's centralized lifestyle that's fostered by providing a mix of recreational needs in a pedestrian-friendly environment."

Found throughout the gym will be a cafˆ© offering healthy protein shakes and sandwiches for fitness enthusiasts, two studios for Step, Kickboxing, Yoga and Pilates classes; a wide mix of state-of-the-art Cardio Vascular and Nautilus machines, and a Classic Gold's free weights station.

"We'll also be unveiling an innovative new Virtual Reality machine that will be the first of its kind on the Jersey Shore," Mr. Steinfield points out.

"We'll provide a friendly, experienced staff of personal trainers, exercise instructors, nutrition counselors and sports massage therapists. And while members will always enjoy spectacular views of the ocean during their workouts, we’Äôre also planning on offering Spinning classes and other group exercises outside, as well as potential walking and running clubs -’Äì all designed to maximize our unique oceanfront location."

The Gold's Gym lease signing brings the total square footage accounted for at Pier Village to 68,000, Applied's Russo points out.

"With an exciting mix of restaurants, fashion boutique shops and a unique beach club, we're creating an upscale entertainment and cultural destination that will be active 12 months a year," says Mr. Russo, noting that the company retained nationally-renowned retail specialists Williams Jackson Ewing to help achieve that goal.

" In addition to the collection of restaurants and cafes already signed, we're looking at a gourmet Italian market, a Day Spa, an upscale wine store, and various apparel and home furnishings."

Recreational and social activities will also play a role at Pier Village, including live theater, concerts, farmers markets, arts & crafts exhibits, food festivals, and holiday activities with ice skating, horse-drawn carriage rides and decorations.

For more information on leasing retail space at Pier Village, please call (732) 528-8509. You can also visit the Pier Village website at www.piervillage.com

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